Global Marketplace Manual

We are pleased to announce the brand new CFSE Global Marketplace digital platform!

Table of Contents

Stay connected! Learn about our newly developed and enhanced digital platform for CFSE 2021.

New opportunities await! From advertising options to virtual appointment scheduling.

Registration includes access to the CFSE Global Marketplace and entry into China Fisheries & Seafood Expo.

Please take a look at our Q & A more for information.

Explore and compare the benefits of the different types of users in the marketplace.

The Global Marketplace offers many new exciting advertising options.

The CFSE Global Marketplace

The organizers of China Fisheries & Seafood Expo have partnered with Tencent, the Chinese tech giant and parent company of WeChat, to develop a brand new digital platform for CFSE 2021. The CFSE Global Marketplace will enhance the experience of both exhibitors and visitors by offering a variety of engagement experiences designed to increase participants’ interactions. The CFSE Marketplace, which will be online from October to December, will allow visitors and exhibitors to efficiently prioritize their time before, during  and after CFSE.

All CFSE exhibitors who have booked space will have a free Regular Listing on the Marketplace which will have a variety of features including detailed product listings, live chat, photo and video uploads, smart matching and more. In addition to being able to offer product quotes to visitors, CFSE exhibitors will also have a portal so they can solicit quotes from other CFSE exhibitors.

Visitors, who have to register at the CFSE portal to gain in-person access to CFSE, will be able to search products and suppliers and schedule meetings with suppliers at the show and virtually.

Seafood buyers from around the world can use the CFSE Marketplace whenever and wherever they want. As a result, CFSE exhibitors will have added opportunities to connect with new customers who are at the show, as well as buyers who attend the show virtually this year. Features of the CFSE Global Marketplace include: New Advertising Opportunities Detailed Product Listings with Photos & Videos Enhanced Product & Exhibitor Search Buyer & Supplier Live Chat Live Stream Event Hosting On-Site & Virtual Appointment Scheduling.

Features of the CFSE Global Marketplace include:

  • New Advertising Opportunities
  • Detailed Product Listings with Photos & Videos
  • Enhanced Product & Exhibitor Search
  • Buyer & Supplier Live Chat
  • Live Stream Event Hosting
  • On-Site & Virtual Appointment Scheduling

CFSE Global Marketplace Instructional Materials:

New instructional and support materials will be posted here as they become available

CFSE Global Marketplace Q & A

Please take a look at our Q & A for more information

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Q: Who can use the CFSE Global Marketplace?

A: The CFSE Global Marketplace can be used by on-site exhibitors and visitors, as well as visitors and exhibitors attending the show virtually.

Q: Does my CFSE Global Marketplace registration allow me to enter the physical show?

A: Yes. Visitors will receive login information for the Marketplace and a barcode that will allow them to print an entry badge to CFSE 2021 onsite.

Q: What will it cost to use the CFSE Global Marketplace?

A: Overseas visitors will be charged USD $60 to register for the CFSE Marketplace platform. Visitor registration includes both use of the platform and admission to the onsite CFSE. Exhibitors who have booked space at CFSE 2021 will be given the use of basic features such as company description, product listings, live chat and video uploads at no additional charge. Premium packages are available for on-site exhibitors which include additional product listings, homepage placement on the CFSE Marketplace, additional video uploads, live stream event hosting and more. Exhibitors who are unable to join us on-site will have the opportunity to participate virtually in the CFSE Marketplace.

Q: How many buyers will use the CFSE Global Marketplace?

A: More than 40,000 visitors will register for CFSE 2021. These visitors will all have access to CFSE Marketplace.

Q: Will there be a printed CFSE Show Directory?

A: No. There will be no printed CFSE Show Directory. The CFSE Marketplace will be the ideal place for CFSE exhibitors to showcase their company and products. This has many advantages over a printed Show Directory. It will allow CFSE Exhibitors to post company videos, product photos and detailed product specifications and descriptions in an easy-to-use digital platform.

Q: What must an exhibitor do to participate in the CFSE Global Marketplace?

A: All exhibitors who have booked space at CFSE 2021 will be sent a login for the CFSE Marketplace. Basic information such as company name, contact information, booth number and product category listings will be pre-populated. Exhibitors are encouraged to add more detailed information for up to 20 products. In addition, exhibitors will be able to easily upload graphics such as company logo and product photos.

Q: What is the cost of becoming a Premium Exhibitor?

A: The cost of becoming a Premium Exhibitor is just USD $1,000 for on-site exhibitors. The cost for digital-only exhibitors who cannot attend CFSE 2021 is USD $5,800.

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Q: What are the advantages of becoming a Premium Exhibitor?

A: With more than 1,500 exhibiting companies at CFSE 2021, enhanced visibility is the key to driving traffic to your company page and making more sales. A premium account gives your company the opportunity to be prominently on the CFSE Marketplace homepage. Additionally, premium accounts have the capability to list more products, upload more photos and videos, create up to 8 users accounts, and more. Premium exhibitors have access to brand new advertising opportunities in the Global Marketplace that will further enhance your exposure to those attending the show both in person and virtually.

Q: How can I make the most of my participation in the CFSE Global Marketplace?

A: Our smart matching software uses the information your company provides to match you with the best buyers and sellers for your products. By providing detailed company information, product listings, high-quality photos and videos, and contact information, the more presence you company will have among other users on the site and the better your results will be. 

Q: How long will the CFSE Global Marketplace be live on the Internet?

A: The CFSE Marketplace will be live from September until the end of December 2021.

Q: Who can register as a Visitor?

A: Only qualified industry professionals will be allowed to register for the CFSE Marketplace. Prospective visitors will be asked to fill out a qualifying questionnaire.

Q: What devices can I use to access the CFSE Global Marketplace?

A: The CFSE Marketplace will be available on PCs, tablets, and smartphones.

Q: What media formats can be uploaded to the CFSE Global Marketplace?

A: The CFSE Marketplace can handle most digital media formats. A detailed list of acceptable formats and specifications will be provided to all exhibitors.

CFSE Global Marketplace Benefits Chart:

EXHIBITOR

VISITOR

FEATURES

REGULAR

PREMIUM

Connect with Suppliers

Personalized Visitor Hub

Users Per Visitor

1

Request for Quotation

Product & Supplier Recommendation

Smart Matching

Live Chat (Direct Messaging)

Business Card Exchange

Activity Management

Smartphone Compatible

Favorite Suppliers & Products

Exhibitor Page Picture / Video Uploads

8

8

1 to 1 Video Meeting

Exhibitor Hosted Video Conferencing

Homepage Advertisement Opportunities

Top Banner

Additional Cost

Featured Exhibitor

Additional Cost

Featured Video

Additional Cost

Featured Video

Additional Cost

Featured Product

Additional Cost

Featured Brand

Additional Cost

Highlights / National Pavilion

Additional Cost

Smart Lead Generation

Livestream

Personalized Exhibitor Page

Exhibitor Management Toolkit

Users per Exhibitor

3

8

Product Listings

Up to 20

Up to 100

Product Listings

Up to 8

Up to 8

Exhibitor Sourcing Portal

Show Data

Live Customer Support

CFSE Global Marketplace Benefits Chart:

Marketing Opportunities

Maximize your impact at the show!
This year we’re offering more ways to increase your presence and build your brand than ever before

Your banner is the first thing our visitors see when they visit the CFSE Global Marketplace!

Front and center location on the homepage of CFSE Global Marketplace.

Stand out and put your company’s logo right on the homepage of our platform.

Link your company’s main page to the home page of CFSE Global Marketplace.

Link your company’s products to the home page of CFSE Global Marketplace.

Link your National Pavilion’s main page to the home page of CFSE Global Marketplace.

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For advertisement questions, or to book your promotion,
please contact Jennie Fu.