Exhibitor Manual
Welcome exhibitors!
Familiarize yourself with our exhibitor manual
Table of Contents
Don’t miss the boat! Stay on top of the schedule and important exhibitor deadlines as you prepare for the show.
Whether you need your stand constructed, samples shipped or a refrigerated display to show off your seafood samples, our official CFSE contractors are here to help.
Submit your list of exhibitor badges so you can quickly pick them up on-site.
Due to the wide variety of languages spoken at China Fisheries & Seafood Expo, it is recommended that exhibitors retain interpreter services to help maximize their productivity at the show.
Qingdao is a big city and the Expo Center is HUGE! Here are some helpful maps and guides that will make getting to, from and around the show easier.
Maximize your impact at the show! This year we’re offering more ways to increase your presence and build your brand than ever before.
Submit or update your listing for publication in our online show directory.
Get the BEST RATES at the hotels closest to the Expo Center by booking ahead.
All foreign nationals entering China must have a valid Chinese visa. Additionally, some exhibitors traveling to China may require Letters of Invitation for their visa application. We are happy to provide Letters of Invitation from the China Ministry of Agriculture to our valued exhibitors.
Information about services provided on-site for CFSE exhibitors.
Meet with important clients or host a seminar in a fully outfitted meeting room available at the Expo Center.
Get answers to any questions you might have about CFSE.
IMPORTANT DEADLINES
September 1 | Contact Dragon Link for Sample Shipment Requirements
September 8 | Beijing Sidex Special Stand Designs Due
September 25 | Letters of Invitation Requests Due
September 22 | Lowe Rental Orders Due
September 30 | Beijing Sidex Orders / Graphics / Posters Due
October 15 | Exhibitor Badge Registration Due
October 21 | Interpreter Requests Due
Exhibitor Schedule
Friday, October 20 | 08:30 – 17:30 | Exhibitor Move-In
Saturday, October 21 | 08:30 – 17:30 | Exhibitor Move-In
Sunday, October 22 | 08:30 – 21:00 | Exhibitor Move-In
Monday, October 23 | 08:30 – 21:00 | Exhibitor Move-In
Tuesday, October 24 | 08:30 – 21:00 | Exhibitor Move-In
Tuesday, October 24 | 14:00 – 15:00 | Interpreter Meet & Greet
Wednesday, October 25 | 08:30 – 17:30 | Expo Center Open to Exhibitors
Wednesday, October 25 | 10:00 – 17:00 | Show Open to Visitors
Thursday, October 26 | 08:30 – 17:30 | Expo Center Open to Exhibitors
Thursday, October 26 | 10:00 – 17:00 | Show Open to Visitors
Friday, October 27 | 08:30 – 16:00 | Expo Center Open to Exhibitors
Friday, October 27 | 10:00 – 15:30 | Show Open to Visitors
Friday, October 27 | After 16:00 | Exhibitor Move-Out
Official CFSE Contractors
Each of the official CFSE contractors has been providing professional exhibitor services for over 20 years
Whether you need your stand constructed, samples shipped, a refrigerated display to show off your seafood samples, or live audio / visual streaming services, our official CFSE contractors are here to help
Beijing Sidex is the official construction / decorator services and exhibition rentals provider for CFSE. Whatever your on-site booth needs are, Sidex will make it happen.
Lowe Rental provides on-site catering equipment & refrigeration rental services. If you have seafood samples that need to be cooked, displayed, chilled or frozen, Lowe has you covered.
Dragon Link is the official freight forwarder for CFSE. Sending samples to China? Dragon Link will make sure they get there.
Jiahe Vision is the official audio / visual and live-streaming service provider for CFSE. Whether you are recording a cooking demonstration or live-streaming your seminar to a worldwide audience, Jiahe Vision makes it easy.
Exhibitors will now be able to order live plants and flowers to enhance their exhibit space. Place orders on-site for fast delivery directly to your booth! More details available soon.
IMPORTANT
Due to the size and success of China Fisheries & Seafood Expo, disreputable contractors will attempt to sell their services by unauthorized use of the official CFSE logo. In order to avoid these businesses, we highly recommend that you use only official contractors recommended by CFSE. While CFSE does not require the use of official contractors, if exhibitors choose to use unofficial contractors, they do so at their own risk.
All the resources you need to make your
experience at CFSE as productive as possible
Exhibitor Badge Registration
Submit your registration for exhibitor badges so you can quickly pick them up on-site
THE DEADLINE FOR EXHIBITOR BADGE REGISTRATION IS OCTOBER 15
Maps & Guides
Qingdao is a big city and the Expo Center is HUGE!
Here are some helpful maps and guides that will make getting to, from and around the show easier
MAPS WILL BE UPDATED PERIODICALLY AS NEW INFORMATION BECOMES AVAILABLE
Marketing Opportunities
Maximize your impact at the show!
This year we’re offering more ways to increase your presence and build your brand than ever before
As a website banner advertiser, your company’s messaging is the first thing every visitor to the Sea Fare family of websites will see!
During the show hours, your company’s message will be seen by tens of thousands of seafood buyers from more than 100 countries.
Located directly above the main entrance, this option guarantees maximum visibility. Located directly above the main entrance, this option guarantees maximum visibility. With only four positions available, this offering is sure to sell out fast!
These side banners are the largest advertisement option we offer, and are centrally located on each side of the entrance hall. With only two positions available, this offering is sure to sell out fast!
Prominently display your company and booth number with our plaza banners. Highlight your exhibit with a banner that is sure to be seen by every attendee!
Prominently display your company and booth number with our plaza banners. Highlight your exhibit with a banner that is sure to be seen by every attendee!
For advertisement questions, or to book your promotion,
please contact Jennie Fu.
Please click the button above to view our logo usage guidelines
*We encourage the use of our CFSE logo and want to help promote your company,
but please be sure to use the appropriate logo on your promotional material.
Hotels
We are happy to provide discount rates at participating hotels near the Hongdao International Convention and Exhibition Center as well as in downtown Qingdao. Get the BEST RATES at the hotels closest to the Expo Center by booking ahead.
Stay directly on-site at either the Coastal Tower or Seaview Tower. Both four-star hotels are attached to the Hongdao International Convention & Exhibition Center and only minutes from local Hongdao dining, entertainment and shopping. Click Here for more information.
Qingdao’s premier luxury business hotel, the Shangri-La Qingdao is conveniently located in the center of the business district and within walking distance of the biggest shopping mall (MixC) in Shandong Province. May 4th Square Station is just outside the lobby and offers easy access to the entire Qingdao Metro network. Click Here for more information.
The award-winning InterContinental Qingdao is located at the waterfront in the Olympic Sailing Centre, next to the brand-new Qingdao International Conference Center. Surrounded by various dining, shopping and entertainment venues, it provides easy access to yachting, sailing activities and Qingdao’s brand new International Conference Center. Click Here for more information.
Visas
All foreign nationals entering China must have a valid Chinese visa
Due to ongoing travel restrictions surrounding the COVID-19 pandemic, there may be additional requirements to obtain a Chinese visa. Please make sure to verify the application information and requirements specific to your country.
Use the “Visa Office Locator” button below to find your closest China Embassy or Consulate.
Types of Visa
Depending on your country of origin, there are usually 2 types of visas available to those visiting China:
Tourist Visa
Tourist visas are much faster and easier to obtain than business visas and do not require a Letter of Invitation to apply. If possible, we highly recommend applying for a tourist visa.
- Appropriate for those entering China for simple business purposes or tourism
- Allows both single & multiple entries / exits from China
- Can last up to 10 years (available in USA & Canada)
- Does not require a Letter of Invitation to apply (for more information on LOI’s, please click here)
- Available from many travel or visa agents (many offer online services)
- Available from the Chinese Embassy or Consulate General in many countries
BUSINESS VISA
REQUIRED DOCUMENTS
1. A photocopy of your valid passport information page (must have at least six (6) months remaining before expiration and at least one (1) blank visa page
2. A completed Visa Application form (must attach a recent 2 inch x 2 inch photo of yourself (both black & white or color photos are acceptable)
3. A copy of your hotel registration showing check-in and check-out dates for your stay in China
4. A copy of your airline travel itinerary
BUSINESS VISA ONLY
5. A Visa Notification form from an authorized Chinese company OR Letters of Invitation from a client or business partner. Sea Fare Expositions is happy to provide Letters of Invitation from the Chinese Ministry of Agriculture to our exhibitors at no charge (for more information on LOI’s, please click here).
How to Apply
Once you have gathered all required documents, submit your completed application and supporting documents to the Visa Office of the Chinese Embassy or Consulate General which holds consular jurisdiction over the country, state or province where you reside. If you are not able to visit the office personally you can often entrust a third party (usually a travel or visa agent) to submit your application to the appropriate authority on your behalf.
- Appointments are not required at most Visa Offices
- Mailed applications are not accepted and will be denied
- Payment must be made by money order, cashier’s check, Visa or MasterCard (No personal or company checks will be accepted)
- Visas typically take 2-3 weeks to process
- Express service is available in most jurisdictions for an additional fee – Please contact your local Visa Office for more information
On-Site Exhibitor Services
Information about services provided on-site for CFSE exhibitors
Persons under the age of 18 years will not be allowed in the exhibit halls, including infants in strollers or carriers. Child care services are not provided and are not available at the Expo Center. If you are traveling with children, please make appropriate arrangements for their care during your visit to the show.